TUGA Innovations, which is developing solutions for urban mobility challenges with the TUGA, a new type of electric vehicle (EV), announced it has commenced branding efforts to strengthen and distinguish product identity in the increasingly competitive EV market.
Driving the desire to compete at a high level, TUGA Innovations’ founders recognized that building and properly managing effective branding has become a priority for companies of all sizes, in all types of industries, and in all types of markets. To oversee and manage the execution of the brand effort, the Company was delighted to turn to the experienced team of Chief Marketing Officer Ross Plummer and newly engaged Executive Creative Director Mr. John Filipe.
John Filipe has worked for years as a multidisciplinary creative director, writer, and filmmaker for renowned entities such as the Ridley Scott Creative Group, Wieden+Kennedy, Nike, Audi, EA Games, and Instagram. Working together with Ross Plummer has allowed the direct application of broad creativity to exemplify the corporate values of innovation, quality, value, and pioneering spirit in vehicular and digital development.
Exploring the TUGA concept, Ross and John Filipe have introduced a new premium brand identity that flows from the redesigned logo and continues across the collective spectrum of visual marketing elements.
Mr. Filipe notes, “The TUGA story is compelling. The founders’ vision of helping individuals save time and travel efficiently resonates with anyone who has been stuck in traffic jams, and of course, that’s a wide audience.”
Ross Plummer adds, “We explored the storyline of giving back time to people, and even more succinctly outlining how this narrative revolves around simply making people happier. What a fantastic opportunity to communicate TUGA Innovations’ role in that effort.”
TUGA Innovations will update its website with the first public display of these all-new visual elements. The Company believes the brand identity will continue to evolve, as the Company aims to establish a strong narrative over the course of 2022 with new campaigns that continue to build upon and explore these themes.