FliteHouse, Canada’s leading revenue-generation ecosystem, has announced a strategic partnership with the Motor Vehicle Retailers of Ontario (MVRO) to launch AI-powered agents designed exclusively for automotive dealerships. This partnership directly addresses the growing demand from dealers across the province who are looking to reduce staffing costs, boost operational efficiency, and modernize the customer experience with AI.
“This is exactly what our members have been asking for,” said Todd Bourgon, MVRO’s Executive Director and CEO. “Dealers are seeking smart, scalable solutions to manage rising personnel costs, reduce friction caused by staff turnover, and leverage AI in ways that drive results. MVRO is proud to bring cutting-edge innovation to Ontario’s retail automotive sector through this partnership with FliteHouse.”
FliteHouse’s AI agents operate like virtual team members—without the overhead. These custom agents handle everything from sorting inbound leads and following up on outbound prospects, to scheduling appointments, updating CRMs, and reporting. They also support Service Drive operations, managing service bookings, confirmations, and follow-ups to keep bays busy and customers coming back. Unlike generic bots or off-the-shelf tools, these agents are built to work with a dealership’s existing systems and follow its unique sales process.
“Five years ago, dealers were hiring people with an average of 3.2 years of experience. Today, that average is down to 1.4 years,” said Marty Meadows, Co-Founder and Chief Revenue Officer at FliteHouse. “Turnover is up. Costs are up. That means training, process, and scalable support have never been more important. Whether a dealer wants a turnkey solution like our AI agents, a tailored approach like our custom guides, or an à la carte model with our phone coaching platform, FliteHouse has it covered.”
At launch, three flagship agents are being introduced:
The Triage Agent: A virtual receptionist that handles incoming calls, answers inventory questions, qualifies leads, and routes inquiries to the right place—24/7.
The Sales Agent: A fully trained follow-up machine that responds to trade-ins, credit inquiries, and general leads via call or text, books appointments, and keeps CRMs up to date in real time.
The Service Drive Agent: Designed to keep your shop humming, this agent books and confirms service appointments, manages no-show follow-ups, and provides a consistent experience for every customer—with no manual effort required.
All three agents are built in Ontario and precisely tailored to MVRO members’ needs. Dealers can expect real-time performance analytics, automated follow-ups, and AI-powered conversations that feel natural and professional, all backed by the FliteHouse revenue-generation ecosystem.
To learn more or request early access, visit flitehouse.com/mvro.