Subaru Canada, Inc. has let us know that they closed out July with 5,277 units sold, marking the third-best July ever for the brand and a 2.8 percent increase over July 2023. Year-to-date sales of 40,963 models are 36.4 percent above the same time last year.

The all-new 2025 Forester recorded its best July of all time, with 1,420 units sold. Since its introduction for the 1998 model year, one in four Subaru’s sold in Canada has been a Forester.

The 2025 Subaru Forester ushers in the nameplates sixth generation and is more versatile, safer, stylish and value-packed than ever. Completely redesigned from the ground up, the all-new Forester features a muscular exterior design, a more refined passenger cabin, and a quieter and more comfortable ride. Standard features include the latest version of the award-winning Subaru EyeSight system, with a new wide-angle mono camera, added for better pedestrian and cyclist pre-collision protection.

“It’s encouraging to see our new models remain popular with Canadians,” said SCI Chairman, President, and CEO Tomohiro Kubota. “This new generation of Forester continues to offer superb safety, versatility, and capability in all conditions while improving the comfort and refinement.”