Leading automotive industry associations today unveiled the Countdown to 2035 that tracks the time remaining to Canada’s 100% zero-emission vehicle (ZEV) sales target by 2035.
The Countdown to 2035 highlights the public charging infrastructure gap that needs to be closed by 2035. Achieving the federal government’s mandated ZEV sales targets depends on widespread, convenient, and reliable public charging options for Canadians. Closing the charging gap requires over 100 public chargers to come online every day for the next 11 years.
“As the Federal Government’s ZEV aspirations start to meet market realities around the country, the Countdown to 2035 will provide valuable information and insights as to what is required, where and at what pace,” stated Tim Reuss, President & CEO of the Canadian Automobile Dealers Association. “The bottom line is Canadians need federal action for better, more reliable charging infrastructure and supports for purchasing ZEVs in every segment of the market.”
“Higher levels of ZEV adoption will be driven by consumer demand, not government mandates,” said Brian Kingston, President & CEO of the Canadian Vehicle Manufacturers’ Association. “Canadians cannot be mandated to purchase electric vehicles without first providing them with the ability to conveniently charge their vehicles no matter where they live”.
“There are three key factors to broader ZEV adoption which are, the consumer, the consumer and the consumer,” said David Adams, President & CEO of Global Automakers of Canada. “Consumers will ultimately decide whether a ZEV works for their lifestyle or not… and make no mistake, the industry needs Canadians to purchase ZEVs. Governments need to be making this choice easier for Canadians and not more difficult, such as the unilateral measures made last week by the B.C. government to severely restrict EV purchase incentives for B.C. consumers. This is counterproductive to the goal of greater EV adoption.”
The Countdown to 2035 was developed by the Canadian Automobile Dealers Association (CADA), the Canadian Vehicle Manufacturers’ Association (CVMA), and Global Automakers of Canada (GAC), as part of a larger initiative aimed at helping Canadians and political leaders understand what is needed to succeed in the transformation to electrification. More information can be found at Roadto2035.ca.
For more information, please contact:
Tim Reuss, CEO, Canadian Automobile Dealers Association Email: [email protected]
Brian Kingston, President, CEO, Canadian Vehicle Manufacturers’ Association Email: [email protected]
David Adams, President, CEO, Global Automakers of Canada Email: [email protected]