The Reynolds and Reynolds Company announced the 2024 Automotive Amplifiers Contest.

The contest is open to individuals or groups of automotive dealership employees and highlights the inspirational and collaborative ideas they’ve developed to advance the industry. It is not applicable in Canada, but some Canadian dealerships own properties in the U.S. and can utilize this.

“The automotive industry is full of incredible people making a major difference at their dealerships and in their communities, all over the country,” said Chris Walsh, President of Reynolds and Reynolds. “We want to recognize and celebrate the individuals who are making those positive impacts and help them share their stories.”

The Automotive Amplifiers Contest has three categories for submissions: Fixed Operations, Variable Operations, and Community Impact. Three finalists in each category will be selected to share their ideas and compete for one of three $5,000 prize donations to the charity of their choice.

The finalists

At the annual Reynolds Retail Summit in August, the nine finalists will have five minutes to show off their entries to the judges and attendees, with winners being determined and presented their awards at the event.

All submitted contributions will be published in a new Reynolds publication, Amplify Automotive Magazine, this fall. The nine finalists will receive a VIP ticket to this year’s Reynolds Retail Summit: Amplify 2024, which includes flight, meals, accommodation, and full access to the summit.

Entries will be accepted from mid-May through mid-July and will be judged by experts in the automotive field at the Reynolds Retail Summit.

“If you are a dealership employee or group of employees, this is your opportunity to show what you’ve done to amplify automotive at your dealership or in your community,” concluded Walsh. “We hope you seize this moment to inspire the industry.”