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Mitsubishi Motors Announces Strong First Quarter 2024 Sales

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The 2024 Outlander. Photo Mitsubishi Canada

Mitsubishi Motors North America (MMNA) reported strong first quarter 2024 sales of 28,403, up 35.7% over Q1 2023.

Assisted by dealer new-vehicle inventory stocks returning to near-pre-pandemic levels, the brand and its dealer partners achieved their highest quarterly sales total since Q1 2020.

Outlander achieved its second-best quarterly sales total in the history of the nameplate, with sales of 13,846, a year-over-year increase of 41.1%. As the company closes its fiscal year at the end of calendar year Q1, highlights include record best-ever annual sales of both Outlander and Outlander Plug-in Hybrid.

MMNA sales were strong across the product lineup. Eclipse Cross sales more than doubled, up 120.3% year-over-year and totalling 3,463. Mirage and Mirage G4 were up 93% and 11.1%, respectively—49.7% collectively—proving that customers are reacting well to the car’s enviable blend of economy, efficiency and value.

 

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