Subaru Canada Recovers Eleventh Consecutive Win in CADA DSI Survey

Subaru Canada, Inc. (SCI) announced that with dealer support it has recorded a win in two categories of the Canadian Automobile Dealers Association (CADA) Dealer Satisfaction Index (DSI) survey.

SCI won the Highest Overall Satisfaction for brands with 100 or fewer dealers and Most Effective Dealer Communications for brands with 100 or fewer dealers.

Each year, the DSI survey measures the satisfaction of the dealers with their respective brands across 17 broad areas. The survey continues to be an effective tool for dealers and Original Equipment Manufacturers (OEMs) to analyze their respective operations, improve their business relationships and prosper together.

“This is a win not only for SCI but for every Canadian Subaru dealer,” said SCI Chairman, President, and CEO Tomohiro Kubota. “Our dealers have long been united in our success and we prioritize open and honest communication to maintain and improve our sales, service, and customer satisfaction performance. This is something we are incredibly proud of.”

“Eleven years running is a great honour,” said Guy Vigliatore, Chairman of SCI’s National Dealer Advisory Board (NDAB), “We look at these award categories as complementary to each other, effective dealer communication will always lead to high overall satisfaction.”