First of all, Subaru Canada (SCI) started 2024 with a mammoth best-ever January as it hit the ground running retailing 5,675 units. In January 2023, Subaru Canada sold 3,058 units, making the same period in 2024 an 85.6 percent increase. 

The records didn’t stop there, as Crosstrek, Forester, Outback, WRX, and Solterra each recorded their best-ever January. The Canadian-favourite Crosstrek sold 2,165 units in January while the family-friendly Forester retailed 1,391 units. The king of duality, Outback, recorded 1,374 units for January and WRX brought heart-pumping excitement to 288 Canadians. The all-electric Solterra, supported by superb promotional rates, sold 93 units.

The Subaru Crosstrek and Outback were recently crowned back-to-back Best Subcompact SUV and Best Compact SUV, respectively, by AutoTrader for the 2024 AutoTrader awards. Additionally, Crosstrek and WRX were ranked Best for Residual Value in the Small SUV and Sporty Car segments in the J.D. Power 2024 Canada ALG Residual Value Awards. This marked the ninth consecutive year WRX has won this award and the eighth win for Crosstrek in nine years.

“This is an incredible start to the year,” said SCI Chairman, President, and CEO Tomohiro Kubota. “And we are just getting started. As we enter award season, where our models are already performing well, it is a great time for SCI and dealers to acknowledge and recognize the hard work that went into starting the new year off strong.”

January 2024
5,675	Month’s actual
3,058	Previous year (same month)
2,617	Difference
85.6 %	MTD sales vs. STLY
5,675	2024 YTD
3,058	2023 YTD
2,617	Difference
85.6 %	YTD sales vs. STLY
5,675	Q1 2024
3,058	Q1 2023
2,617	Difference
85.6 %	Current quarter sales vs. STLY

J.D. Power 2024 Canada ALG Residual Value Segment Awards 

SCI also announced that the WRX and Crosstrek have won the J.D. Power 2024 Canada ALG Residual Value Award in the Sporty Car and Subcompact Utility segments, respectively. This award signifies that these models maintain their value better than any other model in their segments. This marks the ninth consecutive year for WRX and eight wins in total for Crosstrek.

The J.D. Power Canada ALG Residual Value Awards are the automotive leasing industry standard when it comes to recognizing the vehicle segments that are projected to hold the highest percentage of the manufacturer’s suggested retail price (MSRP) after four years for mass market vehicles and after three years for premium vehicles.

The Subaru WRX features a 2.4-litre turbocharged BOXER engine good for 271 horsepower, Symmetrical Full-Time All-Wheel Drive and long-travel suspension to keep the WRX close to its heralded rally roots. New for 2024, manual transmission models now feature Subaru EyeSight Driving Assist Technology and the WRX RS trim offers increased levels of performance.

The Crosstrek received a full redesign for 2024 with the inclusion of a Subaru Wilderness trim level. New looks, technology, comfort, and a higher level of refinement and ergonomics have resonated with Canadians as the Crosstrek continues to be SCI’s best-selling model.

“Providing long-lasting value to our customers is a key part of our strategic planning,” said SCI Chairman, President, and CEO Tomohiro Kubota. “It is encouraging to continue to receive residual value awards, demonstrating our constant achievement in this area.”

Visit jdpower.com/awards for more details.