Amazon & Hyundai Launch Strategic Partnership—Including Vehicle Sales on Amazon in 2024

Autosphere » Dealerships » Amazon & Hyundai Launch Strategic Partnership—Including Vehicle Sales on Amazon in 2024
José Muñoz and Marty Mallick made the announcement at the Los Angeles Auto Show. Photo Amazon

As shared by Amazon CEO Andy Jassy, Amazon and Hyundai Motor Company have announced a broad strategic partnership.

“Hyundai is a very innovative company that shares Amazon’s passion for trying to make customers’ lives better and easier every day,” said Amazon CEO Andy Jassy. “Our broad, strategic partnership should do just that, from changing the ease with which customers can buy vehicles online to making it simple to use Alexa in Hyundai vehicles for entertainment, shopping, smart home adjustments, and calendar checks to enabling Hyundai to transform their customer experiences and business operations by moving to AWS. We look forward to inventing together for many years.”

Three key pieces

José Muñoz, Global Chief Operating Officer for Hyundai and President and CEO of Hyundai and Genesis Motor North America, and Marty Mallick, Amazon’s Vice President for Worldwide Business and Corporate Development, revealed three key pieces of the announcement at the Los Angeles Auto Show.

  1. In 2024, auto dealers for the first time will be able to sell vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase.
  2. Hyundai selected Amazon Web Services (AWS) as its preferred cloud provider to accelerate its digital transformation using broad and industry-leading AWS capabilities—from computing, storage, database, and analytics to artificial intelligence (generative AI) and the Internet of Things (IoT).
  3. Next-generation Hyundai vehicles will be even more responsive and interactive with Alexa Built-in.

“We’re excited to be working with Hyundai—the third-largest carmaker in the world and a leading innovator in the industry,” said Mallick during the onstage press conference in LA. “Together, we will provide customers with more of the buying experiences they want—and support dealers with an efficient and effective selling platform.”

“This is a transformational journey we are on together, and we look forward to a very productive long-term relationship with Amazon,” said Muñoz.


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