The National Basketball Association (NBA) and Clutch, Canada’s largest online used car retailer, announced a new multiyear marketing partnership that makes Clutch the official online car retailer of the NBA in Canada.

The collaboration tipped off with an interactive fan event in downtown Toronto last week in which one of the iconic red Clutch flatbed trucks was transformed into a portable basketball court, giving fans the opportunity to take a “Clutch shot” and win prizes, including NBAStore.ca gift cards and co-branded basketballs.

Throughout the 2023-24 NBA season, Clutch will engage fans through nationwide contests, including opportunities to win trips to NBA All-Star 2024 in Indianapolis and the 2024 NBA Finals, as well as digital programs featuring original content across NBA Canada (@NBACanada) and Clutch’s social media channels (@clutch.ca).

“We’re so excited to tip off this incredible collaboration with the NBA,” said Whitney Bell, Vice President of Marketing at Clutch. “We look forward to sharing our best-in-class online car buying and selling experience with basketball lovers in the years to come and are excited to engage fans through contesting and activations all season long.”

Consumer-first approach

“Clutch is an innovative company that shares our consumer-first approach and commitment to providing outstanding experiences to fans and customers,” said NBA Canada Senior Vice President and Managing Director Leah MacNab. “We’re excited to team up with Clutch to engage communities across Canada.”

Clutch is Canada’s first and largest online used car buying and selling retailer. Canadians can browse a large selection of high-quality cars at low prices and experience an end-to-end online purchase experience, which includes financing, insurance, and seamless home delivery. Clutch’s collaboration with the NBA compliments the league’s sponsorships in the automotive space which includes Kumho in Canada and Kia globally. Clutch’s trucks provide delivery and pick-up direct to consumers within Ontario and the Maritimes.

The 2023-24 NBA season

The 2023-24 NBA season started on Tuesday, Oct. 24. Throughout the 2023-24 season, games will air live in Canada on Sportsnet, TSN and NBA League Pass, the league’s premium live game subscription service available on the NBA App. In the opening game, two-time Kia NBA Most Valuable Player (MVP) Nikola Jokić, Jamal Murray and the defending NBA champion Denver Nuggets will receive their championship rings before hosting four-time NBA champion LeBron James and the Los Angeles Lakers in a rematch of last season’s Western Conference Finals (7:30 p.m. ET on TSN).