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Mitsubishi donates more than $225,000 to relieve food insecurity

Autosphere » Dealerships » Mitsubishi donates more than $225,000 to relieve food insecurity
Collectively, Mitsubishi, its employees and dealers across Canada donated more than $225,000. Photo Mitsubishi

Mitsubishi Canada and its dealer partners across the country have donated the equivalent of nearly half a million meals to national and local food banks.

Mitsubishi Canada had a record number of dealers take part in its Driving Healthy Change campaign this year, donating more than $75,000 directly to food banks in their own communities from coast to coast. In addition, Mitsubishi made a corporate donation of $150,000 to Food Banks Canada. 

As part of a Social Media contest, Mitsubishi donated $1,000 to Food Banks Mississauga and $500 to Simcoe Hall Food Bank in Oshawa – the hometown of the contest winner.

Mitsubishi employees at its head office and Parts Distribution Centre donated more than 200 pounds of food and raised money at its company golf tournament to support Food Banks Mississauga. Team members will also donate their time to volunteer at the food bank later this fall.

A collective effort

Collectively, Mitsubishi, its employees and dealers across Canada donated more than $225,000 and more than a thousand kilograms of food this year, bringing the three-year total of the Driving Healthy Change campaign to more than $500,000.

“I’m incredibly proud of how everyone came together to support an important issue facing food banks across Canada,” said Mitsubishi Canada President and CEO Kenji Harada. “Our dealers continue to show how they are socially responsible members of their home communities.”

Erin Filey-Wronecki, Chief Development and Partnerships Officer with Food Banks Canada said the need for donations has increased dramatically over the past three years.

“Thank you to Mitsubishi and all those that supported the Driving Healthy Change campaign to help those in need,” she said. “As we work towards increasing awareness of food insecurity during World Food Day, we know how tough it is for many who struggle across the county and your donations truly make a difference. On behalf of Food Banks Canada and the network of over 4,750 food banks and community organizations, thank you for your support.”

 

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