RAPID RTC & SERTI United Under Keyloop Starting January 2023

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The rebranding is part of Keyloop's commitment to providing dealers and automotive manufacturers with the technology tools they need to create a seamless buying and aftermarket experience. Adobe Stock Photo

On January 16, 2023, Keyloop, a global automotive technology company, formalized the rebranding of RAPID RTC and SERTI across Canada, with the products being renamed under the parent company.

This makes Canada the second largest market for Keyloop, which operates in more than 100 countries and serves approximately 20,000 dealer sites and most automotive manufacturers worldwide.

RAPID RTC and SERTI were acquired by Keyloop in March 2021 and February 2022 respectively. Since joining the Keyloop family, they have worked together to merge and develop their products to meet the digital demands of dealers and manufacturers and help them provide a seamless customer journey.

Tom Kilroy, CEO of Keyloop, says « Canada is a very important market for us and we are committed to growing our presence in the region. Since Rapid RTC and SERTI are part of the Keyloop family, we are working on integrating RAPID RTC’s digital tools with SERTI’s management solution, and introducing them into the Keyloop product portfolio. We will provide our customers with the right technology to create a first-class car buying and ownership experience that is both personalized and truly digital. »

As the organizational integration also brought about a rebranding, all product names were changed to match the new Keyloop brand:

This brand repositioning comes as the automotive industry continues to face significant challenges, including the economic crisis and supply chain issues. In the spirit of the new brand, Keyloop is strengthening its commitment to its customers to develop solutions that provide manufacturers and dealers with a technology-driven approach to ensure that they can sell better, sell more and build customer loyalty.


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