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Ford Celebrates Original 1966 Bronco with New Heritage Editions

Autosphere » Dealerships » Ford Celebrates Original 1966 Bronco with New Heritage Editions
For 2023, the entire Bronco family—including Bronco two-door, Bronco four-door and Bronco Sport SUVs—offers Heritage Edition and Heritage Limited Edition models as a tribute to the original Bronco vehicles that roamed the trails more than a half-century ago. Photo Ford

Bronco brand is taking trail riders to their off-road roots with the introduction of the 2023 Bronco and Bronco Sport Heritage and Heritage Limited editions.

The special-edition models will be available across the Bronco family lineup, including Bronco two-door, Bronco four-door and Bronco Sport SUVs. Ford will build just 1,966 units of each Heritage Limited Edition model to commemorate the year the original Bronco debuted.

“Bronco captivated America in the mid-’60s with its rugged style and uncompromising off-road agility, a legacy that is still prevalent today,” said Mark Grueber, Bronco marketing manager. “With these new Heritage and Heritage Limited editions, we’re paying respect to Bronco’s roots with nods to some of the signature design cues from the first-generation vehicle, while continuing to build the Bronco Brand with more special editions that our customers want.”

The 2023 Bronco Sport Heritage and Heritage Limited edition models are available to order for all customers now. Bronco two- and four-door models will go on sale later this year, with initial orders prioritized for current Bronco order holders awaiting their vehicle. Orders will open to all customers next year, regardless of current reservation status.

1960s Bronco styling meets modern capability

Heritage Edition models come standard with Big Bend series equipment and features, including a 2.3-liter EcoBoost engine with a 7-speed manual or available 10-speed SelectShift automatic transmission. The engine delivers up to 300 horsepower and 325 lb.-ft. torque. The Sasquatch Package with a High-Performance Off-Road Stability Suspension (H.O.S.S.) 2.0 system with long-travel Bilstein position-sensitive dampers with end-stop control valves and increased ride height is standard, as are 35-inch Goodyear mud-terrain tires and Dana front and rear electronic locking axles with 4.7:1 final drive ratio.

Heritage Limited Edition models offer the increased capability of Badlands series equipment and features, including a 2.7-litre EcoBoost V6 engine with up to 330 horsepower and 415 lb.-ft. torque mated to the 10-speed SelectShift automatic transmission. They are also differentiated with features that include metal “Bronco” script fender badging, leather-trimmed/vinyl plaid seats with white and Race Red accent stitching and unique Heritage Limited console badging.

Enthusiasts can select from a special palette of exterior colours that include the Bronco heritage-inspired Robin’s Egg Blue and Yellowstone Metallic for Heritage Limited Edition models. Photo Ford

Bronco Sport wears the brand legacy proudly

Though not part of the Bronco family in the 1960s, Bronco Sport gives customers a chance to enjoy the brand’s heritage with exclusive Heritage and Heritage Limited Edition styling.

“Bronco Sport has been a hit with compact SUV customers since it arrived two years ago, but it is just as important that we give our customers special editions similar to what we have done with the two- and four-door Bronco,” Grueber said. “These Heritage Editions are every bit as important to Sport as they are for the rest of the Bronco Brand and we think the iconic themes from the ’60s work perfectly on this vehicle.”

All models feature signature Oxford White accents including a uniquely painted roof to mimic the original Bronco style. 

Like the full-size Bronco SUVs, the 2023 Bronco Sport Heritage Edition is built on the Big Bend series, with the proven 1.5-liter EcoBoost engine that puts out 181 horsepower and 190 lb.-ft. of torque.

The Terrain Management System offers five G.O.A.T. Modes because Bronco “Goes Over Any Type of Terrain” and in various conditions. Standard modes include Normal, Eco, Sport, Slippery and Sand.

Bronco Sport Heritage Edition is available in seven paint options including Robin’s Egg Blue, while Heritage Limited Edition is exclusively available in Robin’s Egg Blue, Yellowstone Metallic and Peak Blue.

For more information on the Bronco and Bronco Sport Heritage and Heritage Limited editions, please visit www.ford.com.

 

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