GM’s OnStar Unveils New Brand Identity Services

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OnStar Guardian app. Photo General Motors

General Motors’ OnStar announced a new brand identity, ushering in the next generation of what safety and security mean to its Members and the community.

As the world continues to shift, the need for safety changes with it. And as a leader in safety services for more than 25 years, OnStar is once again innovating to make sure safety services are accessible for all.

As part of this next chapter, OnStar is launching a modern, simpler design that represents its commitment to elevating the standards of safety and security services, both inside and outside of the vehicle. What began as a button in GM vehicles has become so much more. Now, safety services are being expanded to motorcycle riders.

OnStar Guardian app

OnStar Guardian is expanding access today for motorcycle riders, providing them 24/access to Emergency Advisors1 and tailored Roadside Assistance. This service is available to all OnStar Guardian Members in the U.S. and Canada. For motorcycle riders, the app can:

  • Use smartphone sensors to detect when a Member is riding or driving and can determine when a change in acceleration occurs, signalling a crash. 
  • Notify an OnStar Emergency Advisor, who can triage a situation, contact First Responders and provide medical assistance until help arrives. 
  • Provide Roadside Assistance for Members who own motorcycles, including help when they need gas, a jump or a tow (additional charge). 

A new era

“OnStar’s new identity and logo kick off a new era for the brand and how we are innovating to make our promise of safety and security services available to more people,” said Jeff Massimilla, Vice President of OnStar Safety and Connectivity at GM. “These latest expansions, as well as our work with the public safety community to advance new technologies, illustrate how GM is delivering on its promise to becoming a software innovator and building on our subscription services expertise.”

In 2021, OnStar made the OnStar Guardian app available to anyone in Canada and the U.S. with an eligible paid plan and a compatible smartphone. This means Members can take the promise and added protection of key OnStar safety services with them right on their smartphone. 

Anyone can download OnStar Guardian and sign up for the service today through the Apple App Store and Google Play. For those without a GM vehicle, a standalone subscription is available to anyone in the U.S. and Canada. OnStar Guardian is currently available to OnStar members in the U.S. and Canada who are enrolled in a Safety & Security Plan. More information can be found at onstar.com/ca/en/guardian-app

OnStar is here to help in familiar ways and new ones. And while they offer a wide array of services, while innovating to develop new products, there is a single driving force behind each: the belief that everyone deserves added peace of mind. And OnStar aims to create new ways to make sure that’s a reality.


Categories : Dealerships, Press release
Tags : GM, Technology


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