The Reynolds and Reynolds Company announced a new partnership in Canada with DealerCorp Solutions, a software company with a focus on developing high-quality cloud applications for the automotive industry.

With this partnership, Reynolds will become a licensed reseller of DealerCorp’s premier product, deskit.

Deskit is a digital retailing solution that enables dealers to desk a deal and present sales and F&I options on any screen, including wall-mounted screens, kiosks, tablets, and personal computers.

“Our new partnership with DealerCorp Solutions, and specifically our ability to now offer deskit to our dealer partners, signifies Reynolds’ commitment to developing a start-to-finish digital retailing process for automotive retailers,” said Lance Alverson, area vice president of sales at Reynolds.

“Deskit’s functionality perfectly complements Reynolds’ eWorkflow solution for our ERA-IGNITE customers, bringing modern desking to dealers’ fingertips. “The value in fully involving a customer in the sales process and turning them into active participants cannot be overstated,” Alverson continued. “It changes their posture from defensive to proactive, which makes a world of difference in both the showroom and in the F&I office. This is exactly the transformation that deskit makes possible.”

An accompanying optical character recognition (OCR) solution, stockit, will also be available. Stockit reads dealership inventory invoices and automatically uploads them to deskit, reducing vehicle entry time to minutes and allowing any authorized employee at the dealership to perform the task.

“We’re excited about this partnership and the opportunity it represents to reach a whole new host of dealerships,” said Gordon Leach, CEO and co-founder of DealerCorp.