Prior to the pandemic, online shopping was already blossoming. Then lockdowns arrived and Canadians in record numbers took to sourcing everything online including vehicle purchase options.
Answering the surge in demand for modern digital shopping tools, Mitsubishi has launched a new e-commerce platform on Mitsubishi-motors.ca.
Accelerating its online capabilities quickly to match buyers’ needs, Mitsubishi Motor Sales of Canada (MMSCAN) moves virtually the entire buying journey online from browsing inventory, trade-in estimations, to credit applications.
Powered by MotoInsight’s leading e-commerce platform ClickShop, the new digital retail experience at Mitsubishi brings the vehicle selection process to life with detail helping Canadians to determine the vehicle, trim level and features for their needs.
The experience goes even further allowing the customer to browse and save information on several alternative choices and to answer every question they might have.
MMSCAN’s technology goes beyond the cursory vehicle introduction by showing detailed transparent pricing information by a specific vehicle as well as a new level of model-by-model equipment and feature explanation.
The available inventory at each dealer location is included so customers can determine availability for the configuration and the colour they prefer.
The pre-purchase experience includes detailed information on accessories from a roof box to wheel locks with pictures, specifications and prices; extended warranties explained in depth.
A buyer can even get an estimate, subject to final inspection, of a trade-in and that value can be incorporated to reduce the final payments.
Completely updated fleet
This online portal is a part of MMSCAN’s bold new transformation strategy which starts with a complete redesign of its vehicles including the all-new 2022 Outlander.
The ClickShop platform has been custom developed by Motoinsight, a developer with a portfolio of owned and partnered automotive research and shopping websites, which includes experiences for brands like Consumer Reports, Globe Drive, Black Book, Unhaggle and others.
“What Mitsubishi Motors has done with ClickShop is integrated the entire sales process from the research to pricing, right up until the test drive and final purchase, and they’ve done it in a way that makes life easier for the customer and the dealership,” said Andrew Tai, CEO of Motoinsight.