LGM Financial Group (LGM), Canada’s leading provider of financial and insurance products, today announced the launch of its new recommendation search engine.

An industry first, the Recommendation Finder is a self-service digital tool that allows consumers to learn about financial and insurance products for their specific needs before they even visit a dealership.

Based on decades of experience and consumer input, the tool relies on machine learning and a series of lifestyle questions to make relevant and personalized product recommendations.

Clearly demonstrated, this type of personalized experience is at the heart of purchasing behaviour.

In fact, according to one study, 91% of consumers are more likely to buy from dealers who recognize, remember and provide relevant offers and recommendations. (Source: Accenture)

Another study shows that 66% of consumers say that understanding their needs is a source of loyalty to a company. (Source: Salesforce)

“More than ever in today’s world, personalization is important. It enhances the customer experience, increases brand loyalty and helps differentiate in the marketplace,” said Jeff Schulz, executive vice president of marketing.

“More than ever in today’s world, personalization is important. It enhances the customer experience, increases brand loyalty and helps differentiate in the marketplace,” said Jeff Schulz, executive vice president of marketing.

The recommendation search engine not only benefits consumers but also improves the dealership staff experience by creating a more informed buyer much earlier in the buying process.

Customers arrive at the dealership better informed about the product that best meets their needs.

This allows the sales representative to engage in a real and effective discussion about the products they are interested in.