Kia has officially launched its new brand identity and slogan, ‘Movement that inspires,’ in Canada.

Kia Corporation unveiled its new logo in Seoul, Korea with a firework display in January 2021.

Kia’s redesigned, modern logo is featured on the recently launched Carnival and the award-winning Kia Stinger.

Canadians will start to see more of Kia’s new brand identity come to life as it’s featured on nearly all 2022 vehicles arriving this year, including AJAC Category award-winning models Telluride and K5, as well as the soon to be introduced Sorento plug-in hybrid, the brand’s first 3-row SUV PHEV offering, set to arrive this fall.

“The launch of Kia’s new brand identity in Canada represents a new dawn for us,” says Elias El-Achhab, Chief Operating Officer, Kia Canada.

“It is a key element in communicating our ‘Plan S’ strategy, that looks to enable the movement of people in a way that is forward-thinking, sustainable and inspiring,” he says.

Kia’s new design philosophy, ‘Opposites United,’ takes inspiration from the contrasts found in nature and humanity.