Genesis introduced the Genesis X Concept, an EV-based GT (Gran Turismo) concept car.
A world-premiere video captured the concept car’s debut, which took place on March 26 in Los Angeles.
To mark the occasion, Genesis partnered with award-winning director, Jason Bergh, in the creation of a film highlighting the dynamism of California’s car culture.
The brand’s 5th concept car
The Genesis X Concept is the brand’s fifth concept car, following the New York, GV80, Essentia, and Mint concepts, and epitomizes its new take on sustainable luxury car design. In particular, the new concept car is a high-performance GT that maximizes the use of the Two Lines design element that Genesis is known for.
The Two Lines theme, which is applied throughout the interior and exterior, including electric charging devices, embodies the design language of future Genesis EV models.
The name ‘Genesis X’ is a combination of Genesis and the letter X, which symbolizes a “hidden hero.”
The front of the Genesis X features a low, yet broad silhouette thanks to the combination of the shield-shaped Crest Grille, emblematic of the brand, and the two-lined headlamps, which cut through the wheel arch.
Moreover, a three-dimensional G-Matrix pattern was applied to the metal structure of the Crest Grille, the symbol of Genesis. The internal pattern of the grille has been painted in the same colour as the exterior.
Furthermore, Genesis X possesses an integrated hood and fender. The side follows the traditional GT model design with a long hood and a short rear, and the two-lined lamps leading to the headlamps and taillights are impressive. In addition, the arching Parabolic Line that runs along the side, and the fender’s maximized volume, create a dynamic and elegant impression.
The Two Lines’ design in the Digital Side Mirrors and the side window moulding accentuate the aspects of Genesis design.
Genesis maximized the concept car’s sporty sensibility by incorporating two-layered, turbine-type alloy wheels with five spokes. The brake calipers’ lime accenting hints at the high-performance character of the Genesis X Concept.
The Genesis X Concept’s Lençóis Blue colour was developed to express the level of sustainable luxury that Genesis pursues. It is inspired by the lagoons of Maranhenses National Park in Brazil, where a lake forms only during the rainy season.
The Genesis X Concept’s interior features a driver-oriented design with a cockpit that surrounds the driver with all operating systems and displays.
Differentiation of space by colouring the driver’s seat scotch brown and the passenger seat an ocean wave green blue helps emphasize the concept car’s unique design.
The Genesis X Concept also features a dashboard connected to a floating centre console.
Furthermore, the application of the Two Lines design element to the slim and indirect air vents that surround passengers, as well as the side window moulding, emphasizes the model’s Two Lines concept while providing a sense of unity with the exterior design.
In addition, the Free-Form Display, which manages various functions such as clusters, navigation and HVAC (heating, ventilation, and air conditioning) systems, and the Crystal Sphere Electronic Shift Lever, which integrates driving mode settings, add a high-tech atmosphere to the interior.
The Genesis X Concept features bucket seats and four-point seat belts, which are optimized for driving, and its exposed metal seat frames create an athletic impression.
The Genesis X’s interior was made using upcycled materials. A weave-patterned fabric made out of leftover pieces of leather from previous manufacturing processes was used for the safety belts, parts of the steering wheel, and the airbag cover.
To debut the Genesis X Concept to consumers around the globe, the brand opened its digital motor show website (http://digitalmotorshow.genesis.com) with the unveiling of the concept car, offering visitors interactive experiences and 360-degree views of its interior and exterior.