Starting in March, HGreg’s 30 North American vehicle superstores, both in Canada and the United States, will accept cryptocurrency payments for the purchase of new or pre-owned vehicles.

HGreg—which includes both HGregoire and HGreg.com banners— becomes one of the first automotive groups to accept cryptocurrencies in its day-to-day operations. A portion of the revenue from sales made in cryptocurrency will be kept in this format by the company.

“Our desire to constantly evolve and improve our customers’ shopping experience inspires us to make bold decisions. Providing them with a greater variety of payment methods is part of it,” explains HGreg President, John Hairabedian.

“We’re pleased today to give our customers another payment option. We also believe it will be advantageous to keep some of our assets in cryptocurrency.” He further states.

The purchasing process will be simplified and remain secure. HGreg has already carried out a few cryptocurrency transactions to test this new process.