GM Canada’s market share grew in 2020, up an estimated 0.7 pts from 2019.
Chevrolet, Buick, GMC and Cadillac dealers sold 56,966 vehicles in the fourth quarter, with Q4 total sales up 7.1% year-over-year, and Q4 retail deliveries up 7.2%.
Sales for the calendar year totaled 218,501 units, with 2020 deliveries down 14.9% in total and down 7.6% in retail versus 2019.
Sales start recovering
During 2020, industry retail sales began to recover after the second quarter and GM Canada then saw significant sales growth in HD trucks, crossovers and SUVs as dealers continued to report strong customer demand for vehicles with hauling and towing capability due to COVID-19 limitations on traditional vacations and air travel.
Cadillac had its best retail sales year in Canadian history, with retail gains of 12.2 percent and total sales up 4.2 percent in 2020 versus 2019. Cadillac also had its best fourth quarter in history, with total sales up 21.6 percent.
“Despite the uphill battle the industry faced in 2020, GM grew market share, delivered resilient year-end sales results thanks to strong customer demand for pickups, crossovers and SUVs, and had Cadillac’s best retail sales year in Canadian history,” said Sandor Piszar, Vice President, Sales, Service and Marketing, GM Canada. “Together, we achieved many significant accomplishments including making more than six million face masks for the Government of Canada, rolling out the CLEAN dealer program, launching our full-size SUVs and announcing the return of trucks to Oshawa – setting us up for great success in 2021.”
2020 Sales Highlights
- Chevrolet Silverado and GMC Sierra HD trucks had their best combined retail sales year ever, up 59% over 2019.
- Buick retail sales were up 1.1% in 2020, driven by the new Encore GX.
- GMC in Canada led with all-time record Denali sales volume across General Motors.
- Cadillac had its best retail sales year in Canadian history, up 12.2% over 2019.
- Cadillac also had its best fourth quarter in history, with total sales up 21.6%.
Looking ahead to 2021, teams are focused on continued sales momentum and replenishing inventories impacted by the COVID-19 pandemic. To support customer demand for GM’s new family of pickup trucks, work has already begun at GM’s Oshawa Operations and will continue through the balance of the year, with pickup production targeted to begin in January 2022. GM also expects to have a full year of production of the all-new Cadillac Escalade, GMC Yukon, Chevrolet Tahoe and Suburban.
Preparations are also being made for a suite of all-new electric vehicles, as General Motors recently announced 30 new EVs by 2025 – with two-thirds to be available in North America.