Subaru Canada—Best Ever Six-Month Sales Streak, Historic Market Share

Subaru Canada records its best second half in Canada as well as its highest Q4 ever with 4,541 units sold in December.

In an unprecedented year, the Japanese automaker retailed 16,412 vehicles in the last quarter of 2020, up 6% over the same quarter last year. Subaru closed the year strongly, selling 52,129 units and recording its best ever market share at 3.4%.

The refreshed Crosstrek continues to lead the way for Subaru, posting 1,848 units sold, a 54.9% surge over the same time last year. While the WRX STI and BRZ nameplates saw 58.4 and 22.7 percent increases, respectively, outperforming versus the same month in 2019.

Subaru also noted that the Atlantic and Quebec regions recorded their best ever December results as well.

“The automotive industry, among many others, faced a very challenging year with resiliency and determination,” explained Subaru Canada Chairman, President and CEO, Yasushi Enami. “Congratulations to our staff, dealer network and partners who united as one to help achieve such strong results for Subaru Canada.”