Genesis Debuts the GV70 SUV

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More details will be available closer to launch. Photo: Genesis

Genesis launched GV70, a dynamic SUV, representing the fifth model and second SUV in the Genesis lineup.

The debut was conducted via worldwide broadcast of its cinematic launch film entitled “GV70: A Travelogue”.


The colours of GV70 focused on a sporty design give customers an extensive choice of colour combination, along with various interior materials.

Three new paint colours include Mauna Red, Barossa Burgundy Metallic, and Barossa Burgundy Matte.

GV70 will offer consumers a plethora of interior colour combinations curated to their taste, including a unique Ocean Waves/Pine Grove two-tone look and a Gray/Velvet Burgundy two-tone option.

Power and Balanced

GV70 will be offered in the United States with a 2.5-litre turbocharged four-cylinder engine, as well as an optional 3.5-litre twin-turbocharged V6 power plant.

GV70 will offer a total of four drive modes including eco, comfort, sport, and custom modes for dynamic driving in various road conditions. The Sport Package is also equipped with an additional Sport Plus mode.

GV70’s fun-to-drive nature is enabled by an enhanced body frame structure accomplished by increasing the ultra-high tensile steel plates and expanding hot stamping steel plates. GV70’s performance is enhanced by reducing weight with lightweight technologies such as the application of aluminum materials to the hood and tailgate.

Safety as a Priority

Genesis applied new technologies that can protect passengers from hazards inside and outside the vehicle, including advanced autonomous driving assistance features based on proactive safety, demonstrating the brand’s strong commitment to safety.

Highway Driving Assist II (HDA II) enables a comfortable driving experience on the highway, controlling the steering wheel when changing lanes and actively responding to close-range low-speed cut-ins. The lane change assist system is improved from earlier models and it will attempt to change lanes in certain conditions simply by activating the turn signal.

Intelligent Speed Limit Assist (ISLA) is a safety feature that controls the vehicle speed based on the local speed limit, and even models without a navigation system installed can use this feature based on traffic sign information recognized by the front vehicle camera.

Navigation-based Smart Cruise Control (NSCC) is a convenience feature ensuring safe speed on the highway with its navigation system, reducing speed when in a curve.

Forward Collision-Avoidance Assist (FCA) analyzes a potential collision by helping the driver to automatically stop if there is a potential collision at junctions with oncoming vehicles from the left and right side, or a pedestrian on the edge of the road.

Blind-Spot Collision-Avoidance Assist (BCA) helps prevent drivers from crashing into cars coming laterally from the rear when changing lanes or leaving a parallel parking space.

Driver Attention Warning (DAW) warns drivers to keep their eyes on the road. Forward Attention Warning (FAW) calls the driver’s attention with acoustic warning sounds and pop-up notifications when fatigue or forward-looking neglect is detected by a forward-looking camera.

New Convenience and Security Technologies

GV70 applies state-of-the-art infotainment and the latest technologies of a connected vehicle.

All-new technologies featured in GV70 include a fingerprint authentication system as well as Advanced ROA (Rear Occupant Alert) based on radar sensors.

GV70 is the first vehicle to feature radar-based Advanced Rear Occupant Alert (Advanced ROA) technology. The system uses sensors mounted inside the vehicle to detect passengers in the rear seat and alerts the driver of their presence in multiple phases. Not only are GV70’s radar sensors capable of sensing when passengers in the rear move their limbs, but they can also detect small respiratory movements near the passenger’s chest, enabling GV70 to alert drivers in cases when a child or sleeping infant has been left in their seat.

More details will be available closer to launch.


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