Eva Wiese, Mercedes-Benz Canada’s First Female President & CEO

Daimler AG has appointed Eva Wiese (45) as President and CEO of Mercedes-Benz Canada, effective February 1, 2021.

Wiese succeeds Dimitris Psillakis, who in October was appointed by the Daimler Board of Management as Head of Marketing and Sales, Mercedes-Benz Cars North America and CEO of MBUSA, effective January 1, 2021.

In her new role as President and CEO of Mercedes-Benz Canada, Wiese will assume overall responsibility for Mercedes-Benz passenger cars, Mercedes-AMG and Mercedes-Benz vans. She will lead Mercedes-Benz Canada’s 1,200 employees across 14 locations and a nationwide network of seven Mercedes-Benz own retail operations and 52 authorized dealerships. For the interim period in January 2021 between Psillakis’ departure and Wiese’ arrival, Mercedes-Benz Canada Chief Financial Officer Felix Britsch will serve as interim President and CEO.

Since 2019, Wiese has been leading Own Retail Passenger Cars and Vans in Wuerttemberg, consisting of 17 locations around Stuttgart, Germany. Additionally, Wiese has been working to establish the Customer Experience Management department, accounting for Marketing, Customer Contact Centers and Customer Journey across German Own Retail.