The Ford Bronco just opened its all-new Bronco build-and-price configurator.

For the first time, it gives customers the opportunity to visualize the colour and material choices that reinforce the rugged nature of the Built Wild brand.

Launching at midnight Friday, the highly anticipated 2021 Bronco two-door and four-door build-and-price configurator enables reservation holders and Bronco fans to visualize the options across the seven-trim series.

Timeless exterior colours inspired by nature and heritage

When the all-new Bronco family of only-4×4 SUVs take to trails across North America, they’ll be clad in exterior colours that are a mix of earthy grays, blues and blacks, plus a few new vivid reds and oranges tracing back to the vintage hues of first-generation Bronco (1966-77).

Traditional exterior colours in the Bronco and Bronco Sport lineup include classic Oxford White, Iconic Silver, Carbonized Gray and Shadow Black, along with several blues – a deep, rich Antimatter Blue offered on the two- and four-door models, while Alto Blue Metallic Tinted Clearcoat, a deep hue with hints of earthy green, is available on Bronco Sport.

Several all-new hues are introduced across the Bronco lineup including Area 51, a smoky teal, Cactus Gray, inspired by weathered brush and tough cacti, plus an all-new Kodiak Brown, available on Bronco Sport. On the sporty side, Rapid Red Metallic Tinted Clearcoat, a colour shared with Mustang, is available on both models, while Race Red is available on the Bronco two- and four-doors.

Two new colours trace their roots to first-generation Broncos – Velocity Blue, available on Bronco two- and four-door models, and Cyber Orange Metallic Tri-Coat, a 2021 feature colour available across the lineup.

Built wild adventures inspire rich, rugged interiors

Bronco two- and four-door interior colours are fresh and natural with five primary themes including Medium Sandstone with Black Onyx, Dark Space Gray with Black Onyx, Roast with Black Onyx, Black Onyx with Dark Cactus, and Navy Pier with Dark Space Gray. Several series feature Active Orange and Grabber Blue accents on grab handles, door trim and seat stitching.

Bronco Sport customers can select from five interior colour combinations, including Ebony Black, Ebony Black with Medium Dark Slate, Ebony Black with Roast, Ebony Black with Navy Pier and Slate, plus Ebony Black with Active Orange. Active Orange and Area 51 interior accents are available on Badlands models.

Bronco Sport designers also used materials for durable, all-weather interiors. Available materials include water- and dirt-resistant fabric to protect seats from spills and trail mud while durable low-gloss micro-suede vinyl covers the centre console and door armrests on all Bronco Sport series and is available on the seat sides and second-row centre on Big Bend and Badlands models.