The Ford Mustang Mach-E delivers personalization with Remote Vehicle Setup on their smartphone or computer, letting customers set favourite destinations, find nearby charging stations, tweak cabin temperature settings and input commute schedules from the comfort of their own home – all before the vehicle arrives.
Create a profile, set navigation destinations, set climate control preferences and choose a preferred drive experience. Remote Vehicle Setup configurations live in the cloud before the customer sends the profile to their Mustang Mach-E using their smart phone to apply the personalized settings.
“‘One-size fits all’ fits no one,” says Sheryl Connelly, Ford’s Chief Futurist. “Consumers want personalized products, services and experiences. Mustang Mach-E’s Remote Vehicle Setup lets them customize their own profile before they ever slide into the driver’s seat, meaning every Mach-E can be unique.”
Saving time in the setup process means customers can get driving as soon as they take delivery of their vehicle. When customers collect their new Mustang Mach-E from their Ford dealer, they send these personal settings to their vehicle from their smartphone. After sending their preferences to the vehicle, users can manage the features configured in Remote Vehicle Setup via the FordPassTMApp or in their vehicle.
“Our customers want to personalize their vehicles to meet their busy lives,” said Erika Raia, Ford global EV digital experience manager. “In our research, we found that 94 per cent of customers ranked navigation and finding charging locations as the top features that they would want to set up remotely. They want their new vehicle to be ‘theirs’ as soon as possible and this app lets them pre-set features and educate themselves about their Mustang Mach-E weeks before delivery – meaning less time adjusting settings and more time enjoying their new vehicle.”
Remote Vehicle Setup sends these settings to SYNC 4A – developed with contributions from Ford’s Connectivity and Innovation Centres – which uses machine learning to quickly learn drivers’ preferences, and gets even better over time thanks to advanced over-the-air updates– including a planned update that allows for personalization of radio presets before delivery.