Hyundai Canada is offering exclusive dealer invoice pricing to Canadian first responders and health care workers in recognition of their work on the front lines of the COVID-19 pandemic.

Effective immediately, the program is available to all first responders and medical staff across the country, including but not limited to paramedics, firefighters, corrections officers, hospital staff and long-term care employees.

The discount is available on the purchase, finance or lease of any Hyundai vehicle and can be layered onto other existing offers.

Hyundai Canada is a proud supporter of the dedicated individuals who continue to work tirelessly to keep our communities safe and healthy.

In April, the company donated more than 152,000 gloves and 100,000 masks to local health care workers at the Markham Stouffville Hospital.

Additionally, relatives of Hyundai Canada staff who are medical professionals received personal recognition and a token of appreciation from the company.

This new initiative allows the organization to show its gratitude for frontline workers on a much broader scale.

“Our first responders and health care workers have shown immense strength, resilience and compassion during this pandemic. Giving back to those who have given so much to our communities is undeniably the right thing to do,” says Don Romano, President and CEO of Hyundai Auto Canada Corp.