With the launch of Genesis Concierge, Genesis Motor America takes a massive step forward in the delivery of its envisioned guest experience for its customers.

The national “white glove” program kicks off May 11, giving customers their own personal concierge to act as a host and guide throughout the process of shopping and buying a new Genesis. The services include the option of at-home test drives and delivery at a location of their choice from participating Genesis retailers.

A true luxury experience should exceed a customer’s unique desires and expectations.

– Mark Del Rosso, President and CEO, Genesis Motor North America.

“Genesis Concierge is a tailored service that delivers a new level of personalized luxury, because we are committed to delivering an experience that satisfies our customers on their terms, not ours. As with our popular Service Valet owner amenity, utilized by 90 percent of Genesis owners, Genesis Concierge shows we have great respect for our customers’ ultimate luxury—their time,” added Del Rosso.

A dedicated assistant

The dedicated personal shopper will be involved in every touchpoint of a guest’s experience, from the initial welcome to setting up final retail vehicle delivery. The program works hand-in-glove with the brand’s digital portals.

After a customer signals interest, a concierge will reach out by phone call, text, or e-mail, depending on the guest’s preference. From there, the assistant acts as a shopping guide, answering questions about brand models and packages; explaining the complimentary suite of services offered; and directly interfacing with the retailer.

The retailer remains integral—the program is designed to enhance the customer/retailer relationship. However, the concierge will continue to serve as the primary contact for customer questions or concerns, and the assistant will follow up even after the vehicle is delivered.