As the automotive aftermarket experiences rapid transformation, Fix Network is not merely adapting; they’re setting the standard and leading the way toward a sustainable and innovative future. With a visionary approach, the company is making waves through impressive milestones, technological breakthroughs, and a deep commitment to its franchise partners and the communities they serve. Here’s how Fix Network is positioning itself as a front-runner in the industry and actively shaping the future of the automotive aftermarket.

Building a stronger presence

In 2024, Fix Network made significant strides in renewing their brand presence and expanding services. They successfully renewed 30 Fix Auto, 13 CRE, and 65 ProColor locations, reinforcing their commitment to quality and service excellence. “As we look towards 2025, I am proud of the efforts we have made in strengthening our partnerships and expanding our service offerings,” said Sylvain Seguin, President of Fix Network Canada. “The successful renewal of 108 locations stands as a testament to our commitment to collaborating with our partners and reflects the value they see in being part of our network.” Their retail brands, particularly NOVUS Glass, have also seen double-digit growth in Canada, thanks to strategic initiatives that have allowed their brands to penetrate the retail market more effectively with glass and calibration services.

Fix Network also has a well-defined strategy to protect market share. This involved acquiring stores from owners looking to exit, which not only preserves their footprint but also ensures that these locations can be offered to new buyers seamlessly, maintaining service continuity for customers. The company also relies on its corporate shops as a lever to promote the growth of its franchisees. These shops have played, and will continue to play, a key role in enhancing the value of their entire franchise network. These corporate shops have the capacity to absorb the overflow of vehicles entrusted to their franchised shops, as well as directing work to them to maximize the efficiency of overall operations. This positions Fix Network as a reliable, flexible and always professional solution for their insurance partners across the country. 

Shop of the Future and diversification

As the automotive landscape shifts with the rise of electric vehicles (EVs) and Advanced Driver Assistance Systems (ADAS), Fix Network is at the forefront of diversification. Their “Shop of the Future” concept empowers franchise partners to adapt by expanding service offerings, effectively integrating NOVUS Glass within collision and mechanical facilities. Vice President of PrimeCare, Zakari Krieger, empathized why the “Shop of the Future” is already a reality for many, urging auto repair business owners to plan accordingly to remain relevant. “New technology will reduce the frequency of accidents, so maximizing revenues on every vehicle becomes essential,” said Krieger. This not only enhances service capability but also positions partners to meet the demands of a modern customer base.

Innovating through technology

Fix Network understands that innovation is key to maintaining a competitive edge. They have invested heavily in technology, establishing three training centres across Canada—in Milton, Ontario; Blainville, Quebec; and Calgary, Alberta. These centres are equipped with cutting-edge tools and expert trainers, enabling over 750 students and shop representatives to be trained and obtain certifications this year alone. “We have been highly responsive to shop requests for training and have actively supported them remotely when they encounter challenges, providing effective solutions,” said Andre Cabana, Senior Vice President, Fix Network Canada. “As a result, we’ve developed several hands-on courses, including plastic welding and repair, body fill basics, detailing, and more.”

Additionally, their commitment to business intelligence has led to the introduction of upgraded shop management software, including a migration to Shopmonkey and a cloud-based point-of-sale system for their mechanical network. These advancements not only streamline vehicle inspections and improve parts procurement but also enhance the customer experience through the integration of AI.

Cultivating a strong company culture

Fix Network’s commitment extends beyond technology and services; they are also dedicated to fostering a positive company culture. Their ESG strategy IS crucial for transforming the automotive aftermarket by utilizing top tools and talent to empower their network.

Their commitment to social responsibility is exemplified by their partnership with Ronald McDonald House Charities (RMHC), which began in 2016. Since partnering with RMHC, they have raised over $725,000 and reached National Mission Partner status from their 2023 contributions. This partnership has enabled them to make a meaningful impact on families in need, reflecting their dedication to giving back to the community.

In addition to these initiatives, Fix Network is celebrating over 80 shops that have achieved significant milestones of 10, 20, and even 45 years of operation this year. “These accomplishments highlight long-standing partnerships with our franchisees and underscore our commitment to building a resilient network that can adapt to industry changes,” said Daryll O’Keefe, Senior Vice President, Fix Network Canada. “Together, these efforts demonstrate our holistic approach to success, balancing community engagement with a strong foundation for growth.”

Lessons learned and looking ahead

Reflecting on the challenges of 2024, particularly the lingering impacts of COVID-19, Fix Network has reaffirmed core values of listening to their network and addressing their needs. The future of their shops depends on robust partnerships that enhance collective strength. As they look forward, the company is committed to increasing investments in technology and AI, delivering innovative solutions to partners, and ensuring first-class service for customers. “With our strategic initiatives, a commitment to innovation, and a strong culture of engagement, we are poised to redefine the industry landscape,” said Jeff Labanovich, Vice President of Sales and Operations, Fix Network Canada. “We are not just a choice; we are the corporation of the future, leading the way toward a successful and sustainable automotive aftermarket.”

In conclusion, Fix Network is not merely adapting to the evolving automotive aftermarket; it is pioneering a transformative path that sets the standard for the future. Through strategic expansions, innovative training programs, and a steadfast commitment to community engagement, the company is reinforcing its position as an industry leader. By embracing technological advancements and fostering strong partnerships, Fix Network is well-equipped to navigate the challenges ahead and seize new opportunities. Their holistic approach—balancing operational excellence with social responsibility—ensures that they not only meet the needs of today’s customers but also shape a sustainable future for the entire automotive industry. As Fix Network continues to innovate and grow, it exemplifies what it means to be the corporation of the future, leading the way for others to follow.