CARSTAR is celebrating its 30th year of Canadian business.
CARSTAR was brought to Canada in 1994 with the first location opening in Hamilton, Ontario. People were always at the centre of this business, fueling the brand’s growth from coast to coast. This momentum only strengthened through the years, now spanning generations as long-time owners pass their businesses onto their children, relatives, or loyal employees.
“Born, raised and living in Hamilton, Ontario; CARSTAR has become an institution across the country because its core is rooted in community and we are committed to our Canadian franchise partners, employees and industry partners,” says Michael Macaluso, EVP and PC&G Group President, Driven Brands. “I’m so proud of our iconic brand and what it stands for and we’re committed to making it better in the over 350 communities that we serve across our great country.”
“This remarkable achievement means the world to our network, and we know that we would not have been able to make it to this milestone without the hard work of our tremendous franchise partners and support of our valued industry partners, customers and communities we serve,” says Dave Foster, VP of Network Promotion and Development, CARSTAR Canada. “We are looking forward to celebrating throughout this year and are ready to continue bettering this brand to serve our customers for the next 30+ years!”
Many milestones
CARSTAR has celebrated many milestones over the years including its most recent of surpassing $5M raised for cystic fibrosis (CF) research, advocacy, and care. Looking ahead CARSTAR is focused on reigniting the founding legacy rooted in people. Helping customers get back on the road, educating industry partners on advancements and driving franchise partner profitability are all key focuses for the brand in 2024.
“I’ve been a part of this brand for over 20 years now and seeing where we started to where we are now is truly amazing,” said Dave Meery, Zone Director, CARSTAR Canada. “It’s the franchise partners who humbly work day in and day out that motivate me. They put an incredible amount of work into helping customers during their time of need, while simultaneously trying to stay ahead in an ever-changing industry. It has been rewarding to have been a part of this journey and I can’t wait to see what we accomplish next.”
CARSTAR looks forward to commemorating this massive anniversary throughout 2024 with special campaigns, consumer contests and at various local events which include the annual CARSTAR conference taking place in Victoria, B.C., July 9-11.
Visit CARSTAR.ca for more information.
