Lift Auto Group (“Lift”) of Kelowna, B.C. is pleased to announce that it has significantly expanded its Alberta operations with the recent acquisition of Herbers Autobody (“Herbers”), comprising five locations in the Edmonton region and one in Grande Prairie.

For over 40 years, Herbers has been a leading Canadian multi-shop operator having successfully maintained an unparalleled reputation for quality repairs and customer service.

Herbers serves the Edmonton, Grande Prairie and Leduc regions. “Lift is very excited to include Herbers Autobody in its rapidly expanding portfolio of Canadian collision repair shops,” said Lift Auto Group President & CEO, Mark Reineking. “For decades Herbers has been the market-leading collision repair facility in the Edmonton community, with the prior ownership group creating a formidable legacy of best-in-class service and repairs. Lift is committed to carrying on this great legacy many years to come.”

Strong infrastructure

Herbers has a strong infrastructure to support their operations, which at its core are great people that will continue to be led by Rodd Hallett, President, Herbers Operations.

The shops will continue to operate with the same high-quality teams as well as the same unwavering commitment to providing repair solutions for the evolving needs of customers and their vehicles. While some change is inevitable, Lift aims to ensure that any change is positive. Becoming a member of Lift Auto Group means having access to additional resources and support from a network of professionals who are industry leaders and experts in their field.