ProColor Collision Adds New Location in San Francisco

Autosphere » Collision » ProColor Collision Adds New Location in San Francisco
Franchise owners Cesar and Carlos Dominguez eager to strengthen the ProColor brand in the growing US market. PHOTO ProColor Collision

ProColor Collision today announced a new shop location in South San Francisco, CA.

Formerly known as Royalty Auto Collision Center, ProColor Collision South San Francisco is a full-service collision repair facility performing quality repairs for motorists in the South San Francisco area.

ProColor Collision South San Francisco showcases owner-operators and brothers Cesar and Carlos Dominguez’s dedication to providing superior collision repair services to the surrounding communities. With more than 40 years of collision repair industry experience, the Dominguez brothers recognized the need to make a change during the tumultuous and unpredictable challenges created by the pandemic.

They were eager to make significant investments into their business by rebranding and purchasing new equipment to keep up with the constantly evolving industry and saw ProColor Collision as the perfect opportunity to take their business to a different level.

“We believe ProColor offers us a chance to get in early on a brand name that is well known and has had success in other countries and is growing in the US,” says owner Cesar Dominguez. “ProColor has support from a strong network that will benefit us in this growing market, and we also have faith in the strong leadership from the CEO and ProColor team.”

ProColor Collision South San Francisco is an I-Car Gold Class facility equipped with state-of-the-art welding equipment as well as an innovative frame machine and semi-downdraft spray booth.

“We feel people choose us because they believe we are good honest and trustworthy people who perform quality work,” Cesar said. “We are different from our competition in this industry because of the work we do in the community, and because we have always been able to have a mix of fleet work, customer pay, and insurance repairs that come from personal relationships we have formed in this area.”

“ProColor Collision continues to concentrate on innovation, value and aligning our brand for long-term success in the US market with the addition of devoted franchise owners, Cesar and Carlos, who are quality and community-driven industry professionals,” Peter Polito, ProColor Collision’s General manager for Western United States, said.


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