CARSTAR, welcomes Adam Ceifets to its team as Vice President of Insurance for Driven Brands Canada.

Ceifets has over 27 years of industry experience with one of Canada’s largest vehicle rental partners.

Although he spent time on both the operations and sales teams, Ceifets spent the last 14 years driving the insurance strategy to enhance the rental experience for their shared customers.

“As industry leaders, we are committed to driving our collective performance forward and having talented leaders like Adam leading initiatives is how we continue to operate at the highest level of excellence,” says Jeff Labanovich, Chief Operating Officer, CARSTAR Canada.

Deeply involved in the industry, Ceifets has volunteered for various associations and initiatives. Most recently, Ceifets has served a two-year term for the CCIF Steering Committee.

“As Vice President of Insurance, Adam will be working closely with our insurance partners, finding unique ways to drive performance improvements and enhance the customer journey,” continues Labanovich. “Experienced in leveraging technologies to find new efficiencies, Adam will bring incredible value to our growing CARSTAR network.”