ProColor Collision Welcomes First Three New Shops in the United States

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procolor collision chino California
Avalon USA brings ProColor Collision brand to La Puente, Chino and Yucca Valley in Southern California. PHOTO Fix Network

Fix Network World announced the opening of the first three ProColor Collision locations in its U.S. network, less than five months after expanding its ProColor brand into the American market.

The first three shops – La Puente, Chino and Yucca Valley – are all located in Southern California and join Fix Network World’s growing family of advanced collision repair facilities. ProColor Collision is fast becoming known as a serious force in the aftermarket industry through its proactive focus on network support, continuous training of technicians and technology expertise.

The three shops reflect the determination of their CEO, Ashraf Jakvani, to establish a network of advanced, one-stop collision repair facilities across the state of California. Jakvani is the head of Avalon Holdings USA and has over 35 years of experience in the U.S. collision and insurance industry.

Welcoming the new shops into the ProColor Collision family, Steve Leal, President and CEO of Fix Network World, said, “The inclusion of the three locations in the network sees our ProColor Collision brand off to a solid start in the U.S. Ashraf and his team are amazing forward-thinkers who understand the importance of being part of an international network and are keen to establish fully functional and advanced collision repair facilities.”

Brand focus

Lou Romo, Director of Operations at Avalon USA, pointed out that they were motivated to join ProColor Collision after being impressed by Fix Network World’s leadership at the corporate level along with their professionalism in implementing standard operating procedures.

“We were always keen to expand our operations beyond our traditional boundaries. To realize this dream, the support of an established aftermarket network such as Fix Network World is critical,” explained Lou Romo.

“We were impressed by the ProColor Collision brand’s focus on customer service as well the team’s commitment to helping us optimize our operations. We are leaning on their rich experience in developing end-to-end collision repair facilities in other parts of the world and sharing those proven practices to help us better serve our customers.”

Avalon has also invested in technology and equipment upgrades recently to enhance the customer experience and operations at the three facilities. ProColor Collision Chino includes front-end customer services and a separate aluminum room, while ProColor Collision La Puente has deployed touchscreen technology for estimations and NOVUS Glass windshield repair and replacement service. All three shops are now offering in-house calibration.

To give a further edge to their operations, all shops hold I-CAR Gold certifications. With the accreditation, the locations are an elite group of repairers who are equipped with the necessary expertise, skills and equipment to properly and safely repair the latest vehicles. In addition, Avalon USA anticipates it will soon have shops certified by Ford, Honda, Subaru and Tesla.

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