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Posts by Matt White

Matt White
11 posts
Matt White is the Director of Tire Service for the Tire Industry Association (TIA). He has over 34 years of experience training technicians from all over the globe on how to stay safe on the job.

Handle With Care!

Tire News, Tires-Column, Tires-Management
0
Handle With Care!
Keep safety top of mind when working with inventory. You already know safety is important when it comes to the installation and disassembly of tires, but do you think about safety when dealing with inventory? Two years ago, we had a fatality, and this year, we had a broken leg.…

Customer Education: Safety Sells!

Tire News, Tires-Articles, Tires-Sales & Marketing
0
You can grow your tire business by educating your customers about tire safety. You might think that marketing is all about promoting your store and your tires, but that’s just the start. Your marketing should also include educating your customers, especially when it comes to safety. Those tires are the…

The Right Stuff

Tire News, Tires-Column, Tires-Products & Services
0
Know your wheels and what you need! There’s a word of advice I wish I’d gotten a long time ago when I was first starting out. And that’s doing your homework when you buy your tools and equipment. For example, there are so many different kinds of tire machines on…

Clear Mind, Safe Body

Tire News, Tires-Column, Tires-Human Resources
0
How does distracted driving and cannabis legislation affect you? There’s new legislation in Canada that should have tire shops and commercial vehicle drivers on alert. I’m talking about the new distracted driving laws, as well as the recent legalization of cannabis. Anyone who drives a service truck needs to be…

Sharing is Caring

Tire News, Tires-Column, Tires-Products & Services
0
How are you sharing your knowledge about winter tires? Depending on which part of Canada you live in, there are probably laws making winter tires mandatory, or at least providing an incentive for consumers to buy them. So that part of your job is done. But what are you doing…

Make a Difference

Tire News, Tires-Column, Tires-Management
0
Educating your techs should be a priority. Training’s important, right? It should be a no-brainer, but more employers might want to make it a priority. If staff is properly trained, shops can boost productivity, limit liability, avoid injuries, limit downtime, increase customer awareness, and educate other employees as well. When…

The Chain Reaction

Tire News, Tires-Column, Tires-Human Resources
0
Diligent training can be the difference between life and death. When people ask me what my job is, I say simply, “I save lives.” It’s my passion and my profession. My mission is to bring training to technicians everywhere to help prevent the death of life and limb and to…

Remember the Rims!

Tire News, Tires-Column, Tires-Products & Services
0
While we normally think “tires” when discussing OTR, rims need your attention too. Working with OTR tires is like dealing with a pressure cooker, only the ingredients we put into it are excessively heavy rubber and big rims. Although they’re equally important when it comes to making sure your equipment…
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