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Posts by Casey Walter

Casey Walter
44 posts
Casey Walter is an International Digital Marketing Consultant. She builds brands through modern marketing practices, while leveraging social media marketing services to amplify clients’ brand communications and connect them with consumers in order to drive business.

Google Analytics

Use this powerful tool to find and understand your audience. It may seem like an overwhelming task, but you can harness the power of Google Analytics…

Drop the Bombs

Are you losing money on digital marketing? Would you be shocked to learn that 20% of your money is spent on Google AdWords that bomb? It’s…

Mastering Mobility

Make it easy for the customer to find you! You could be forgiven for not thinking “convenience” is the latest buzz word, but it is. If…

Lights, Camera, Action!

Show off your know-how online. If it seems like you’re seeing video everywhere, it’s true. And when you consider that 80 percent of buying decisions come…

Keeping Up With Algorithms

This ubiquitous and very popular social media platform is changing. Here’s what you need to know. Facebook can be one of the most low-cost, user-friendly and…

Dig Deeper

How to harness the power of Google Analytics for your business. In my last column, I touched on using Google Analytics (GA) to make sure you’re…

SEM Boosts ROI

Is your store harnessing the power of online search engines? The Internet has opened up a whole new world of connecting with customers, and one of…

Worth 1,000 Words

Best practices for your new favourite social media platform. If Instagram isn’t an arrow in your social media quiver, you’re missing out. According to the company,…

Top of Mind: Awareness Thinking of You

Does your business come to mind almost immediately when consumers think about tires? When it comes to marketing, everything you do will be coloured by the…

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