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Posts by Carol Hochu

Carol Hochu
37 posts

Media Magic & Old Hat

Increasing awareness regarding tire inflation and maintenance. Finally, the first day of summer arrived at 5:14 a.m. ET on Tuesday, June 21. Summer conjures up an…

Commitment to Sustainability

The tire industry has and continues to advance its efforts in environmental protection and reducing emissions. As I type this, Earth Day 2022 (held April 22)…

The Push and Pull of 2022

So far, the new year is proving to be eventful and unpredictable. We’ve witnessed a curious start to 2022, with positive and negative influencers pushing and…
Carol Hochu TRAC

Big Strides in Canadian Tire Recycling

Tire Recycling in Canada has come a long way thanks to considerable effort and collaboration. As I type this, Waste Reduction Week in Canada is in full swing.…
Carol Hochu TRAC

The Final Countdown of 2021

The fall season is a time for looking back but also, looking forward As I write this, it’s mid-September and for many—me included—September post-Labour Day feels…
Carol Hochu TRAC

Marketing at the Finish Line by Carol Hochu

Turning sports fans into tire fans Is there is a better tire marketing season than summer? There is a seemingly endless and fascinating lineup of sporting…
Carol Hochu TRAC

Spring and Sustainability by Carol Hochu

A time of year for celebrating nature sees the tire industry move forward to achieving United Nations’ Sustainable Development Goals. Spring is a much-loved season for…

March Markers by Carol Hochu

As I type these words, it’s March 15, bringing to mind Shakespeare’s “Beware the Ides of March” line from Julius Caesar. Typically, the line connotes gloom…

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