The Tire and Rubber Association of Canada is pleased to announce the appointment of Carol Hochu as incoming President & CEO.

Ms. Hochu brings a lifetime of experience and successful track record of leading Canadian associations and non-profit organizations. Most recently, she led the Canadian Plastics Industry Association as President and CEO for nearly a decade, and prior to that she served as Executive Director of the Ontario Electronic Stewardship. As an accomplished association executive, in all her past roles Ms. Hochu served as a passionate industry advocate who successfully raised industry profiles and advanced important industry issues with key stakeholders, influencers, and government; and she expertly navigates all aspects of association management, including government, member and public relations.

“I’m honoured to take on the position as TRAC’s new President,” says Ms. Hochu. “TRAC is a well-established Canadian association in a vital global industry, and I look forward to leading the organization and working with TRAC’s Board of Directors, members and stakeholders on all technical, environmental, and regulatory matters.”

“We are thrilled to have Carol on board,” says Tony Mougios, Chairman of the Board. “She brings the perfect balance of executive association experience and understanding of issues that are critical to TRAC, its membership and the industry, and we are certain she will make a great impact delivering on TRAC’s mandate.”

Ms. Hochu will officially join TRAC at the end of September and will work with current President Glenn Maidment for a three-month transition period.