New Franchise Strategic Partner for Fix Auto in Midland

Daryll O’Keefe, Regional Vice President for Fix Network Ontario is pleased to welcome Fix Auto Midland to the network. 

Owners Wally Betcher and Gary Betcher have been in the automotive aftermarket industry for 13 years, starting out as Auto Body Technicians. Six years ago, they decided to start a business together and opening a collision repair centre was their top option.

“We realized very quickly that we needed to be part of a bigger network rather than remain just another independent body shop. Fix Auto brings longstanding relationships with insurance companies and work providers that independent operators aren’t able to access directly,” says Wally Betcher. “Fix Auto also supports its franchisees by providing operational and management tools, freeing up my time to focus on doing what I love and grow our business.”

Fix Auto Midland is a state-of-the-art collision repair centre that puts customer safety at the top of their list. The facility acquired brand new equipment five years ago and has kept expanding its equipment list so that the team can repair vehicles in a safe and timely manner.

“We’re locally owned and operated, and proud of our community roots. Our customers, who are our neighbors, can trust us for their complete vehicle repair,” says Gary Betcher. “We live and breathe collision repair!”

The team has achieved their I-CAR Gold Class and CCIAP recognition.

“The Fix Auto Midland team recognized the power of a network and chose to join Fix Auto for several key reasons. Primarily the way our operations platform and marketing intelligence complement our robust relationships with insurers and suppliers,” concludes O’Keefe. “We welcome them to the Fix family and look forward to seeing them grow.”