Canadian Black Book Names New VP

Yolanda Biswah takes on sales leadership role.

Canadian Black Book has announced the promotion of Yolanda Biswah to the position of Vice President of Sales. Previously serving as Director of Sales and Customer Experience, Biswah will now be responsible for all Canadian licensing of data related products. She will also lead the introduction of several new products in 2020, all of which CBB says are designed to help industry customers reduce risk and maximize profit.

“I’m excited for this new challenge and look forward to helping the team to continue to build on our relationships in the Canadian automotive industry,” says Biswah. “I am so proud to be part of a leadership team and company that continues over half a century of being Canada’s most trusted brand for accurate valuation data,” she adds.