Keyloop has agreed to acquire Motortech.ai, a developer of automotive artificial intelligence (AI) solutions, enabling it to accelerate its AI rollout.

As part of the acquisition, technologies developed by Motortech.ai, such as the AIME customer agent, will soon be integrated into the Keyloop Fusion platform. AIME aims to replace website forms with conversational tools, thus handling customer questions, assisting customers with vehicle comparisons, qualifying leads and administering trade-ins.

It will also be integrated into Fusion’s Vehicle Hub inventory management module, Acquisition Hub website solution and Sales Hub. The acquisition is subject to regulatory clearances, which Keyloop expects to receive by the end of Q1 2026. Tom Kilroy (pictured, left), CEO at Keyloop, said: “I’m extremely excited that Motortech.ai will soon become part of Keyloop.

“We’re already planning how their proven technology will be integrated throughout our tech stack, so that whenever and however a customer interacts with a dealer, both parties will feel the benefits.” He added: “Dealers operate in an ever-changing environment, with rising customer expectations about engaging with dealerships on an omnichannel basis, 24/7.

“AI can significantly improve outcomes for customers, driving satisfaction and loyalty. The AI functionality developed by Motortech.ai will help dealerships and OEMs drive revenue growth through enhanced customer engagement across multiple channels, further enhancing the rich data available in Fusion.

“I know that together, we’ll deliver measurable improvements in conversion rates, customer satisfaction, and dealer efficiency across our global client base.”

Keyloop said it currently supplies software solutions to more than 70% of the top 200 UK dealer groups by turnnover.

Gerard Thatcher (pictured, right), CEO and founder at Motortech.ai, said: “This is an important new development for motor retailers and OEMs, as it unites the conversational power of our AI solutions with Keyloop’s unrivalled data insights and market-leading enterprise solutions.

“This agreement means we’ll be able to accelerate deployment of a full conversational layer for dealerships and OEMs, providing better outcomes for customers and dealers alike.”