AAPEX 2025: New Packaging from ProMax

Autosphere » Mechanical » AAPEX 2025: New Packaging from ProMax
Doug Curliss, Sales Manager, ProMax, with the new packaging for ProMaxx55 and Rotomax products. (Credit : Huw Evans)

At ProMax Auto Parts, Autosphere caught up with Doug Curliss, Sales Manager, who walked us through some of this premium brake component and chassis manufacturer’s latest products. 

A big announcement was new packaging for ProMaxx55 caliper and RotoMax brake rotor products. The first recipient of the new packaging were the brake calipers and since then, it’s been expanded to cover other lines, including rotors.

ProMax focuses on the light duty vehicle market and commercial pickups and chassis cabs and continues to expand its offerings which include Select57 chassis parts and brake pads, EuroMax brake components, Severe Duty Metallic brake pads and CeramicPlus product lines in addition to the popular ProMax, ProMaxx55 and RotorMax rotors and drums, plus the line of CarbonMax cross-drilled rotor offerings.

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