Kia America has released a 15-second teaser of the brand’s Super Bowl ad.

The ad features the all-new, all-electric Kia EV6 and an adorable – and remarkably curious – robotic dog that embarks on a journey to find its true companion.

The spot is part of an integrated marketing campaign that includes a partnership between Kia and the Petfinder Foundation to help shelter animals find their forever homes. The initiative is the latest under the brand’s Accelerate The Good Program.

“In addition to contributing to higher education goals and the fight against youth homelessness, we are also charging ahead – literally and figuratively – in Kia’s 13^th Super Bowl spot to help shelter animals find new loving homes,” said Russell Wager, Vice President, Marketing, Kia America.