Marketing Archives

Marketing

SKF Names DJ Kimsey President of Vehicle Aftermarket N.A.

SKF has named DJ Kimsey its new President of Vehicle Aftermarket for North America. In this role, Kimsey will oversee the region’s sales, marketing, operations, and…

April 16, 2025

Innovative Marketing Strategies Drive OK Tire and Pneus Ratté Forward

In a sector as competitive as the aftermarket, standing out requires more than just quality products. OK Tire and Groupe Ratté, the latter operating under the…

January 24, 2025

Maximizing Your Shop’s Marketing in 2024

In an increasingly competitive automotive market, repair shops need to double down on their efforts to stand out. One of the avenues available to them is…

December 9, 2024

Remarketing: Back to Normal?

The used car market is more predictable this year, which is good news for fleets remarketing their vehicles. Over the past few years, fluctuations in used…

October 7, 2024

Digital Tools to Stand Out

In 2024, the world of automotive mechanics is undergoing a major transformation, marked by the emergence of electric vehicles, connected technologies, and an increasingly young and…

September 9, 2024

Valvoline Hits a Home Run with the Toronto Blue Jays—Renews Multi-Year Partnership Agreement

Valvoline, a global leader in vehicle care powering the future of mobility through innovative services and products, today announced a renewal of their partnership agreement between…

April 7, 2022

Toyo Tires Canada Renews Official Tire Supplier Status With Freestyle Canada

Toyo Tire Canada announced the renewal of its status as official tire supplier to Freestyle Canada for the 2021-2022 season. Canada is recognized as a world…

April 1, 2022

Data Reveals the Best Car Chases in Superhero Movies

From the Batmobile to Captain America’s Corvette, vehicles from the Marvel and DC Comics universes have been the stars of many fast-paced car chases through the…

March 8, 2022

FRAM Partners With NASCAR Cup Series Driver Daniel Suárez

FRAM® is excited to announce that it has finalized a partnership with driver Daniel Suárez for the 2022 season of the NASCAR Cup Series. Suárez will…

February 16, 2022

AkzoNobel & McLaren Racing Shift Partnership Into Top Gear

McLaren Racing and AkzoNobel have extended and expanded their long-running partnership. The new/multi-year agreement will deepen the successful 13-year relationship and explore new possibilities in the…

February 10, 2022

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Marketing

SKF Names DJ Kimsey President of Vehicle Aftermarket N.A.

Innovative Marketing Strategies Drive OK Tire and Pneus Ratté Forward

Maximizing Your Shop’s Marketing in 2024

Remarketing: Back to Normal?

Digital Tools to Stand Out

Valvoline Hits a Home Run with the Toronto Blue Jays—Renews Multi-Year Partnership Agreement

Toyo Tires Canada Renews Official Tire Supplier Status With Freestyle Canada

Data Reveals the Best Car Chases in Superhero Movies

FRAM Partners With NASCAR Cup Series Driver Daniel Suárez

AkzoNobel & McLaren Racing Shift Partnership Into Top Gear

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