Hyundai and Hope on Wheels Win Multiple 2026 Merit Awards
Hyundai Motor America and Hyundai Hope on Wheels have been named winners of multiple 2026 Merit Awards for Marketing and Communications, recognizing the organizations’ leadership in…
Marketing
LIQUI MOLY USA Appoints Eva Tran as Vice President of Marketing
In her new role, Eva Tran will focus on long-term strategic initiatives, brand positioning, and team development of the renowned lubricant specialist. LIQUI MOLY USA is…
Boosting Your Parts Opportunities
Trade shows continue to offer unique buying and business insights for jobbers. Trade shows of all kinds have mostly recovered from the hammering they took during…
SKF Names DJ Kimsey President of Vehicle Aftermarket N.A.
SKF has named DJ Kimsey its new President of Vehicle Aftermarket for North America. In this role, Kimsey will oversee the region’s sales, marketing, operations, and…
Innovative Marketing Strategies Drive OK Tire and Pneus Ratté Forward
In a sector as competitive as the aftermarket, standing out requires more than just quality products. OK Tire and Groupe Ratté, the latter operating under the…
Maximizing Your Shop’s Marketing in 2024
In an increasingly competitive automotive market, repair shops need to double down on their efforts to stand out. One of the avenues available to them is…
Remarketing: Back to Normal?
The used car market is more predictable this year, which is good news for fleets remarketing their vehicles. Over the past few years, fluctuations in used…
Digital Tools to Stand Out
In 2024, the world of automotive mechanics is undergoing a major transformation, marked by the emergence of electric vehicles, connected technologies, and an increasingly young and…
Valvoline Hits a Home Run with the Toronto Blue Jays—Renews Multi-Year Partnership Agreement
Valvoline, a global leader in vehicle care powering the future of mobility through innovative services and products, today announced a renewal of their partnership agreement between…
Toyo Tires Canada Renews Official Tire Supplier Status With Freestyle Canada
Toyo Tire Canada announced the renewal of its status as official tire supplier to Freestyle Canada for the 2021-2022 season. Canada is recognized as a world…
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