Akzo Nobel will be launching its second Global Startup Challenge, Paint the Future, on May 18.

“Our new company strategy is all about building on our strong foundation and pioneering ways to grow and innovate,” says AkzoNobel CEO, Thierry Vanlancker.

The 2021 program builds on the 2019’s Paint the Future launch event, two regional startup challenges in Brazil and China, two supplier programs and other AkzoNobel collaborations. These programs have already resulted in the development of 18 solutions.

“Paint the Future is our dedicated ecosystem designed to accelerate innovation in paints and coatings,” says Klaas Kruithof, Chief Technology Officer.

2021 program details

Startups will be invited to submit solutions addressing five challenge themes:

• Enhanced functionality
• Customer experience
• Smart application
• Circular solutions
• Smart manufacturing and supply chain

Following the May 18 launch, submissions will continue through July 20. Then, select finalists will be invited to a collaboration event in late 2021, where the challenge winners will be announced.

To join the ecosystem and find the latest information on the 2021 global startup challenge, including the submission process, visit letspaintthefuture.com.