Genesis Offers Glimpse of First SUV

The GV80 is set to go on sale this year.

Genesis recently published images of the brand’s first SUV, the rear-wheel-drive GV80.

“Over the last four years, Genesis established itself as a respected luxury brand with superior vehicle quality and a lineup of class-leading sedans with charismatic and discriminating style,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “With the launch of GV80, Genesis will elevate expectations for excellence within the luxury SUV market.”

Created by Genesis Design, the interior and exterior of the GV80 are based on the GV80 Concept introduced at the 2017 New York auto show. “GV80 allows us to expand our definition of Athletic Elegance design language to a new typology, while retaining sublime proportionality and sophistication of form,” said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group.

Genesis plans to release vehicle specs in the coming weeks, and the company says the GV80 will debut in South Korea in January, 2020 with a global launch planned later in the year.