Audi Partners With Cromodora

New partnership aims to cut costs while saving the environment.

Audi and wheel maker Cromodora have entered into an agreement for what is being called “an especially long-term cooperative undertaking” that will last for up to ten years. 

With this agreement in place, Cromodora agrees to build a new wheel plant in Eastern Europe exclusively for Audi and the Volkswagen Group, with production, scheduled to begin in 2023. In turn, Audi guarantees Cromodora the sourcing of its wheels for a specified period of time, which has not been publicly disclosed.

The new plant will use green power while minimizing fresh water consumption and optimizing recycling. In fact, the goal is to re-use waste material in the plant’s own production.

“Through our strategic cooperation with Cromodora we are creating a new form of collaboration, from which both sides benefit,” said Dr. Bernd Martens, member of the board of management responsible for Procurement and IT. “The new plant is also a textbook example of our ability to work economically and at the same time sustainably.”