Yokohama Wins Big at SEMA

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Yokohama takes home all the ‘Best New Tire’ awards.

Yokohama takes home all the ‘Best New Tire’ awards.

Three “Best New Tire” awards were handed out at the SEMA New Products Award Breakfast in Las Vegas…and Yokohama Tire won them all. 

Yokohama’s GEOLANDAR X-AT tire was named the “Best New Tire,” while the ADVAN Apex and the GEOLANDAR X-CV earned runner-up awards.

“Winning a prestigious SEMA New Product Award is a major achievement, but sweeping the category is unprecedented and a testament to the strides we’ve made in terms of our new products,” said Andrew Briggs, Yokohama’s Vice President of Marketing and Product Management. “2019 has been a watershed year for Yokohama as we’ve launched nine new consumer tires, including the X-AT, Apex and X-CV. We’re honored that the SEMA judges recognized our new product development and bestowed us with these awards.”

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