Hercules Tires has announced that the company will continue its partnership with Greg Wilson Racing in 2018.
This announcement follows Wilson’s commitment to run once again with the World of Outlaws Craftsman Sprint Car Series on the 2018 tour.
“Greg and his team have been a part of the Hercules Tires family since 2012. In that time, he’s become a trusted and valued brand ambassador for Hercules,” said Jedd Emans, Vice-President of marketing for Hercules Tires. “Our relationship with Greg doesn’t end when he leaves the track. He visits with our dealers, employees and consumer customers – taking the time to get to know them and to talk about the sport and the role that Hercules has played in his career.”
As in past years, Hercules Tires’ Strongman logo will be featured prominently on Wilson’s #w20 car, as well as his racing suits, crew uniforms, trailer and driver’s merchandise. In turn, Wilson was recently the subject of a series of videos produced by Hercules Tires to give race fans a glimpse of the heart and drive of a competitor like Greg Wilson.
“I’m thrilled to continue the Outlaws tour and to do that with Hercules Tires at my side again this year,” said Wilson. “Hercules has been a faithful partner for years and has made possible other relationships that have helped move the Greg Wilson Racing team forward. I think 2018 is going to be a big year for both of us.”