TRAC-sponsored survey finds drivers are more willing to consider purchasing LRR tires.

According to a new Leger national survey conducted for the Tire and Rubber Association of Canada (TRAC), 74 percent of Canadian drivers are not aware of low rolling resistance tires and the fuel efficiency gains these tires provide.

When made aware of the fuel saving advantage, 77 percent of drivers surveyed indicated they would likely purchase a set, provided the fuel savings offset the cost of these fuel saving tires.

A similar survey conducted for TRAC in 2016 found that 69 percent of drivers said they were interested in acquiring LRR tires if the cost was covered by fuel savings.

“The significant uptick in interest in LRR tires reflects the high priority Canadian drivers place on being eco-friendly,” says Glenn Maidment, President of TRAC. “Clearly, we have a major opportunity to lessen the impact vehicles have on the environment and reduce energy consumption simply by raising awareness of this important tire category. The need for consumer education is highlighted by the fact that 41 per cent of motorists don’t even know if their vehicles are equipped with fuel-saving tires.”